F&F's Impact
Increased lead volume by
Conversion rate
Reduced cost per lead
It all starts with the perfect brief.
Getting the brief right.
Client Overview Barons VW, a leading Volkswagen dealership, partnered with Fletcher & Finch to rebuild their website and run tactical Google campaigns. The goal was to significantly increase lead generation, improve conversion rates, and reduce the cost per lead.
Thinking of a global strategy and local adaptations.
Challenges
Barons VW faced low initial lead volumes, high costs per lead, and suboptimal conversion rates. The highly competitive South African automotive market required outperforming industry benchmarks to achieve success.
Strategy
We redesigned Barons VW’s website with a modern, user-friendly, responsive layout and advanced SEO strategies. We launched data-driven Google Ads campaigns, improved audience targeting, and continuously optimized campaigns to maximize results and efficiency.
Growth
We increased lead volume by 1046%, from 309 to 3540 leads per month, improved the conversion rate by 33% to 11.86%, and reduced the cost per lead by 70% to R67.14. Enhanced audience targeting and continuous optimization were key.
Expertise
Our web development expertise delivered a state-of-the-art, responsive website for Barons VW, enhancing user experience and search engine visibility. Our digital marketing proficiency in managing data-driven Google Ads campaigns achieved remarkable results, outperforming industry benchmarks.
Welcome to a new era branding and development.
It all starts with the perfect brief.
Concluding the project.
Through strategic website development and tactical Google advertising, Fletcher & Finch successfully transformed Barons VW’s digital performance. This case study exemplifies our commitment to delivering exceptional results for our clients.
