F&F's Impact
Increased lead volume by
Conversion rate
Reduced cost per lead
It all starts with the perfect brief.
Getting the brief right.
Client Overview NMI Ford, a renowned automotive dealership, collaborated with Fletcher & Finch to revamp their website and manage their Google marketing campaigns. The goal was to significantly increase lead generation, improve conversion rates, and reduce the cost per lead while maintaining a consistent budget.
Thinking of a global strategy and local adaptations.
Challenges
Our campaigns delivered significant improvements within a consistent budget through careful planning and resourceful strategies. We continuously adapted to changing consumer buying trends, ensuring our campaigns remained relevant and effective.
Strategy
We redesigned the NMI Ford website with a modern, responsive interface and advanced SEO. Data-driven Google Ads campaigns, tailored to consumer trends and continuously optimized, improved audience targeting, ad performance, and maximized efficiency.
Growth
We increased lead volume by 215%, maintained the same budget, improved conversion rates by 637%, reduced cost per lead by 55%, and enhanced CTR by 135%.
Expertise
Our team delivered a responsive website enhancing user experience and visibility. Proficiency in data-driven Google Ads campaigns enabled remarkable results, outperforming historic data and industry benchmarks.
Welcome to a new era branding and development.
It all starts with the perfect brief.
Concluding the project.
Through strategic website development and tactical Google advertising, Fletcher & Finch successfully transformed Barons VW’s digital performance. This case study exemplifies our commitment to delivering exceptional results for our clients.
